“Our bark is now bigger” Poster Series

Bark, a hip dog accessory and grooming store located in the trendy “5 Points” area of Jacksonville, FL needed to get the word out about their new plush doggy day care facility. Partnering with Scott-McRae Advertising (now Anton West), we wanted to tell the story of how Bark’s new doggy day care understands the doggy mentality. The posters were designed to take on a kind of “doggy-tude,” that literally speaks the dog lover’s language. The simple illustration style was adopted to convey each dog breed’s personality quickly and whimsically.

Work: Illustration, Copywriting

Client: Bark

Agency: Scott-McRae Advertising

Website: thebarkboutique.com

Accolades: Local Gold ADDY for Collateral – Poster Campaign; Local Gold ADDY for Elements of Advertising – Visual, Illustration; Local Gold ADDY for Elements of Advertising – Copywriting; Local ADDY Best of Show – Bark on Park Posters; Local ADDY Judges Award – Bark on Park Posters; District Gold ADDY for Collateral – Poster Campaign; District Gold ADDY for Elements of Advertising – Visual, Illustration; District Gold ADDY for Elements of Advertising – Copywriting; District ADDY Charlie Award – Best of Category – Bark on Park Posters